At Tony Robbins, we create breakthroughs and magic moments. As the senior copywriter, I craft the words that inspire.
From short headlines, long website content to product copy and email campaigns, I am the words behind the man. The work I create reaches an audience over one million people spanning across 200 countries.
As the lead copywriter on the voice brand, I rewrote copy for existing products and event material. I also created a script and storyboard for our new event videos. *Please contact me for videos*
Elections often bring up the feeling that neither candidate really represents you — we wanted to create a message behind that to remind our audience to still take care of themselves. We can't make our candidates better than they are, but we can constantly improve ourselves.
Holiday 2016 campaign
In the mess of holiday lines, delayed flights, and angry relatives, we can often forget the true meaning of the holidays. We wanted to highlight how this time of year was a moment to reflect on how much you have and the love you are surrounded by. I participated in creative concept and wrote the copy for the two landing pages, banner ads, and an email campaign of 13 emails.