Human Thesaurus. Oxford Comma Defender. Em Dash Devotee.
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Herschel Supply Co.

A backpack is something you always have — no matter your age or its purpose. I wanted to develop a campaign to highlight the versatility and dependability of this often overlooked sidekick. Whether it's your school bag, your airplane carry-on, or your day adventure pack, Herschel is behind you every step of the way.

Art Direction: My limited Photoshop knowledge