Bruce Lee Foundation
Bruce Lee Foundation approached Fifty & Fifty with an unnavigable website overflowing with messy, long copy. Their mission was meaningful and the work they did was inspiring so it was important we created a website that adequately reflected this.
I was tasked with filtering through all of the copy to decide what we could keep and what was unnecessary. After cutting down their content, I edited and rewrote everything to fit in with the new brand voice.
One of the biggest tasks on this project was telling the story of Bruce Lee in a compelling, manageable, and cohesive way. Taking information that could fill a website itself, I edited and rewrote a short yet detailed biography for the legend. Then, the ever-talented designers at Fifty & Fifty created an interactive timeline to go alongside the biography — I pulled out important and interesting dates to fill it with.
See the live site here